Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
In practice, Brent says over 95% of all partnerships fail. But why? And what can we do to increase the odds of success? Brent Annells is a wealth of deep knowledge in the practicalities of partnerships but also much more, courtesy of his storied career. Starting his career in PR, grounding in core messaging and positioning strategy, it wasn't long before he was testing his chops at a startup in the early web 1.0 days just before the dot-com crash. Then he moved into the advertising agency world with roles at Cummins&Partners and DDB before reveling in Facebook's high-growth phase where he eventually became the 'Head of Brand'. Up next was a Head of Partnerships role for Uber's operations before his career continued to bloom, landing in the web 3.0 world where he is now CMO of Smart Token Labs. It's this multi-discipline experience across small, medium and large brands that makes him the perfect guest to slice through the heart of what works and what doesn't. And in this episode, he doesn't disappoint. Even if you're not specifically interested in partnerships or distribution, I highly recommend any entrepreneur, founder, marketer, or growth professional listen to this episode, because there's loads of timeless core wisdom to absorb. Invaluable wisdom that you can't gain by not listening. So...