Confessions of a tech CMO - Robin Daniels - S1 Ep8

How do you do marketing for a tech company? Well we asked someone who's been there since the first tech bubble pop in 2001. We learn how marketing in the tech world has changed over the past 20 years. What's stayed the same and what's changed. What's the latest and greatest and everything else in between. Robin Daniels is the current CMO of Matterport and ex-CMO of WeWork, and he's held senior positions at Box, Vera, Salesforce and more prior. He's experienced the whole gambit of the SaaS world and stems from a solid product marketing background. So we had to find out how he approaches marketing in the modern tech world world. What to do, what not to do and everything in between.  For all references, mentions and trailers related to this episode, visit this page

Om Podcasten

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play