Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 1
Part 1 of 2. How can companies like Tesla spend $0 on paid advertising and still sell billions of dollars of product? Well...they are very good at getting publicity and using owned media channels to their advantage. While this isn't possible for all brands, today we're talking to Jennifer Harrison to learn more about the power of PR and earned media strategy. Too much of what growth or marketing people are exposed to concerns, advertising or owned media. But the world of PR is often a powerful, subtle, underrated growth-driver that works silently in the background. It's the key to a lot of brands' growth and many people can underestimate how persuasive it can be when building a brand that influences people to buy. Jennifer, has not come from a journalist or PR background originally which makes her all the more interesting. She has a bachelor in economics, a bachelor of laws, and a masters of applied finance. This strong foundation of multi-disciplinary knowledge feeds into her PR prowess. While she mostly represents clients in the Property Tech and Financial tech niche. In this episode we talk very broadly, and get to bust all the myths in the industry. So if you want to find out the raw truth behind the things which actually raise your brand's reputation, then you need to listen to this episode. So what is PR? Is it a press release? And what are the secrets behind getting stories published? What is the demand and supply issue that many outside the industry are not aware of? Should you gate your content with a form? What should you include in your press kit? Which is better, an in-house PR team, a freelancer or agency? And what are the pros and cons of each? All of these questions and more will be covered in detail. Get your PR and publicity chops and press play now.