Matthew Hammon - Life in the day of an elite B2B marketer - Tales from an active practitioner - S2 Ep11
In between the strategy and channel episodes, we feature some interviews with active practitioners. After the Robin Daniels (ex WeWork CMO) episode and two other entrepreneur interviews, it was time for another. So today we’re talking with Matthew Hammon, Australian ex-pat who now lives in New York. He’s earned his stripes over the years, leaning on an early entrepreneurial journey which started at the ripe old age of 12 in Melbourne, Australia. Having founded and run his own businesses over the years, completing numerous degrees from Marketing, to a Masters in Intellectual Property law to a soon to be completed MBA in America, he’s not only street-wise but has the book smarts to match. In fact he’s just been poached to work at one of the largest tech companies in the world which is harder to get into than Harvard. There's a reason why multiple tech companies have hired him, including Labelbox, Cognizant/Evolv, Appian, Yelp, Google and even a private equity investment company He's a practicing B2B growth marketer who's deeply embedded within the growth scene in North America and was available for a very rare two day window while between jobs. So if you are realizing the limitations of listening to generalist fortune-cookie advice sprouted by populist industry commentators and instead want to know the truth, listen to this episode. We discuss everything from top-level strategic approaches, through to tactics and how to successfully navigate the practical political environments within which we all have to operate daily. This includes, channel strategies, attribution, product-led growth and more. So how do you market and sell B2B products successfully? How do you ensure your strategy and tactics are ratified by the executives you report to? How do you best measure and attribute marketing expenditure to core business objectives like sales revenue? How do you bridge the gap between sales and marketing departments? How do you climb the ladder of success in one of the most competitive countries in the world? Like this…