Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15

Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign?

Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended explanation that doesn't make it into this quick 18-minute synopsis.

Part 2 is also fresh off the press. So if this perks your interest, follow your nose and read that article also to get the rest of the juicy details.

But, if you're more of an audiophile and want some added commentary, this will give you something the written versions don't.

Including the story of how it all started and why it's got everyone in a bit of a tizz.

See you on the other side

Om Podcasten

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play