Podcasting as a marketing medium - The basics you need to know - Tim Beanland - S1 Ep2
By tapping into Tim’s first hand knowledge we provide you with many juicy details which you can take away and either start or manage a successful podcast. This is one of our 'expert guide' episodes where we delve into one particular marketing channel in depth and provide you with a comprehensive guide. We cover all the basics from picking a theme, to finding your niche, to getting famous guests, preparation, equipment, software, music, distribution and promotion. We talk about both general approaches and specific tactics in each of these areas, even the names of different tools and hardware to use. While this episode is first and foremost a guide, we also touch on Tim’s story and he graciously opens up about a topic close to his heart near the end. If you’ve ever wondered how the world of podcasting works, this is an unmissable episode. For all references, mentions and trailers go here