Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3

Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated. Where part 1 of the Digital Marketing Apocalypse series focused on the technical and legal changes that have occurred over time. And part 2 uncovered the impact this has had on company's marketing. Part 3 gives us an example of how to successfully transition from the old way to the new way. Providing a great example of how teams should be measuring and operating And yes we all don't work for multi-billion dollar companies, but you'll pick up some very practical pointers which apply to all sized-firms along the way.

Om Podcasten

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play