Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
Brain Hurt level = 5/10. Note: this episode is best for those interested in marketing or growth within the SaaS tech sector. Especially if you work in marketing, growth or as a senior marketing leader or founder. And even more so if that's B2B or Martech. But... With that said, it's rare to find someone who has worked in design, engineering development, product, strategy and marketing. Even rarer again to find someone who's personally managed teams in each of those as well. Shay Howe is the CMO of a marketing tech company called Active Campaign. Each day he's able to see-saw between strategy and tactical execution together with his team of 30. But, he says leading marketing is his most difficult and complex role yet. Hear from the horse's mouth about the current challenges affecting all tech company's marketing and growth departments. The threat and opportunity posed by AI. The rapid proliferation and complexity within the marketing tech industry. Bridging the brand versus performance marketing challenge. Modern measurement. Team management. And the future of the marketing tech stack including a practical critique of the buzzwords and acronyms which can plague sound decision-making. Ready to get your tech on? Want to know what it's actually like to be a CMO inside a tech company? Find out by pressing play.