The future of retail is mass customized and personalized - DTC to C2M - Shadi Taleb - S1 Ep4
Post COVID the online economy is booming but which retailers are being left behind? What new technology is out there to help retailers replicate the in-store experience online? What does retail look like in the future as traditional, globalised production networks are put pressure by economic lock-downs. Shadi Taleb gives us a detailed glimpse into this future. He tells us about the most lucrative new marketing channel that exists but which few marketers are familiar with - mass personalization. His team has created tech which makes this process cost effective, even for the smallest brands in the market. We go through his entrepreneurial journey, how he found a gap in the market and how he views himself as a facilitator in a market that's being put under immense competitive strain. From his work with major brands such as BigW, Nestle, and Mondelez (owner of Cadbury) through to pioneering world-first, personalized AR experiences. If you’re interested in product marketing, personalization, retail, eCommerce and tech, this is an episode you shouldn't miss. This is his second podcast interview ever, so quite a rare coup for this marketing channel series. For all references, mentions and trailers, go to this page