09 Paula Scher on Conjuring Instantly Recognizable Design

Paula Scher is one of the most influential graphic designers working today. Having spent four decades at the top of the graphic design field, she has achieved iconic status. Paula was the first female principal to join Pentagram, the largest independently owned design studio. Even if you've never heard of Scher you know her work; She designed the logos of Citibank, Tiffany & Co., Microsoft Windows 8, The Museum of Modern Art, New York City's Public Theater and a slew of album covers by legendary bands. In today's episode, ArtCenter President Lorne Buchman asks Paula about her process, her influences, and some of her most important work. Learn more about Paula's work: Pentagram Paula's Maps The history of Paula's design work Paula for NYC's Beaches Paula's Discography Paula's recent work on a Brooklyn high school Learn more about your ad choices. Visit megaphone.fm/adchoices

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Join us as we investigate the powers of art and science–and the extraordinary, unexpected outcomes when the two fields intersect. This four-part series features prominent artists and scientists tackling big ideas about dark matter and transcendence from right- and left-brain points of view. At ArtCenter, science and art often cross paths–after all, CalTech and NASA's Jet Propulsion Laboratory are in our backyard, allowing for unique collaborations through programs, exhibitions, internships and more. With Why AxS, we invite you into insightful conversations with some of the brilliant minds in our orbit as they explore the many big why's that come with being a tiny part of this universe.