#37 Joakim Levin, CEO & co-founder Nudie Jeans - People buy great products, they don’t buy sustainability

Joakim Levin is the CEO and co-founder of Nudie Jeans, an international clothing brand with the mission of creating cool and lasting denim wear. Founded 20 years ago by Joakim along with Maria Erixon and Palle Stenberg, Nudie Jeans has today grown into a multinational company with sustainability at the very core of the business model. In this interview, we talk about the journey of Nudie, how to professionalize an organization, the boring parts of leadership, challenges in driving a values-based company, and why Nudie Jeans has the best-kept sustainability secret in the world.

Om Podcasten

Change Leaders is the podcast that brings you some of Sweden's leading thinkers and doers within the sustainability area. This season we discover what actually lies behind the concept of sustainable leadership. What qualities and skills are needed to accelerate a sustainable transformation, and how can this be done on an individual, organizational and systemic level? New episodes out every Friday! Hosted by Caroline Nordvall and sidekick Felipe Chandia Sanhueza.