Her Drink Outsold Coca-Cola! 0 To 65% Market Share In 3 Years! Top 1% Meta Ad Spend In The World!
She sold 2M units in a country of 5M people in Year 1 of the business. At one store, her beverages were outselling Coca-Cola. When a founder is obsessed, this is what happens.
Kate Gatfield-Jeffries is the co-founder of Moodi, the wellness brand taking over ANZ. In just 3 years Moodie has scaled to being in the top 1% of highest meta ad spenders in the world (multi-millions $), been sold in nearly 500 stores and captured 65% of the New Zealand market. But Kate is still personally emailing 650 customers to develop a new product, writing all Moodi’s ad scripts, flying halfway across the world to have coffee with a potential new hire, and giving away a $125K Range Rover to thank her customers for getting Moodi into retail.
In this episode of Chew the Fat, Kate shares why she ignores everyone else’s playbook, how Moodi became the #1 functional drink in New Zealand, and why her promise to herself of becoming a CEO by 40 came 16 years early.
This is the story of a founder who’s willing to knock louder when the door doesn’t open.
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