HI Archives | A typical day in CRM

07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM people do - take a grain of truth, such as the connection between the terrible Swedish platform we use and proper 21st century technology, and glorify it to the maximum. We also do it in front of the players, re-selling the same online casino games again and again (“An exciting NEW slot!”), often under impossible bonus budget constraints. Are you not entertained?

Om Podcasten

Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.