HI Archives | Being popular is great. But is it costing you money?
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile. But if you’d look a little more closely at the numbers, that smile might turn to a frown. And the frown might turn into a yell: “Stop the loyalty program! Stop it now!” Sometimes operators get a little too sure of themselves, convinced that they’ve got the edge over the players. See, for example, Tropicana vs. Don Johnson.