HI Archives | VIPs: Using the RFM method

We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal during our next trip to Las Vegas - because, you know, karma and such. At this point, you probably know by yourself that in reality, the karma phase ends differently. Once you're concentrating on your top segment, why even bother with them annoying, block-capital using, bonus-nagging players, who can’t seem to spell even the word “a” correctly?

Om Podcasten

Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.