85: Private traffic in China — Taking back the power from platforms

After an extended hiatus, John and Matt are back! This week, they look at the increasingly effective trend of private traffic. Powered by WeChat and its mini programs, marketers and brands are increasingly creating and driving organic traffic to their shops. Like owned traffic in the West, this is a direct response to the rising costs of reaching fans and followers. Matt delivered a presentation on the topic during the ChinaChat 2019 conference and they take a deep dive into the phenomenon this week.

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China Tech Talk is a weekly podcast about what's happening on the ground in China's tech and startup ecosystems. It is hosted by John Artman, Editor-in-Chief of TechNode English, and Matthew Brennan, founder of ChinaChannel