How Netflix Used Psychology to Perfect Its Experience
Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the platform had more than 200 million total customers. But how did Netflix create such an industry-leading experience? Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.