How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience. In this episode, I'm unpacking the behavioral science and psychology principles that Nike used to grow from a tiny reseller to the world’s biggest shoe brand

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Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.