E235 | The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User Journey with Active Campaign's Casey Hill
Today on the show we have Casey Hill, the Senior Growth Manager of ActiveCampaign.In this episode, Casey shares his insights on navigating churn by focusing on the critical stages in the user journey to foster loyalty. We explore the nuances of addressing churn from initial engagement through to long-term retention, highlighting strategies for each phase: activation, impact/results, and loyalty. The discussion offers actionable advice on how to enhance customer retention rates and improve the overall customer experience.Mentioned Resources:ActiveCampaignBonjoroMcKinseyBlackRockGrowth MentorHill Gaming Company Kickstarter MarTechMagic: The GatheringChatGPTDavid Sacks HotjarSlackJason Lemkin Patrick Campbell Intercom