EP 137 | Suresh Shankar (Crayon Data) - How to prevent churn with your enterprise customers

Today on the show we have Suresh Sankar, Founder & CEO of Crayon Data. In this episode, Suresh shares how he connects the dots looking back going from an account director to marketing, and then to founder. We then touched on what Crayon data is and how it helps it’s enterprise customers with personalization. We also discussed Crayon data’s process in identifying the gap in the market and the inspiration behind it, their different strategies on how to validate or invalidate markets, and th...

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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.