EP 160 | Andrew Peterson and Spencer Dent (Clozd) - Qualitative churn analysis.
Today on the show we have Andrew Peterson and Spencer Dent, Founders of Clozd. In this episode, they shared how they came up with the idea to build Clozd, and how they help their clients uncover the qualitative pieces of the puzzle they need to really understand all the nuances that went into their customer’s decision to churn. We then dove into why you should interview the decision-makers of companies that have churned, the benefits of recruiting a third party to conduct the interviews, and ...