EP 161 | James Mayes (Mind The Product) - Transitioning to a subscription-based business.

Today on the show we have James Mayes, CEO, and co-founder of Mind The Product. In this episode, James shared a couple of lessons from his first failed startup and why he decided to join a growing startup after. We then dove into how James and the team at Mind The Product pivoted the business to a subscription-based model during Covid, the research they conducted to identify what should be a part of the offering, and how they expanded the offering over time. We finished off with James sharing...

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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.