EP 193 | Maria Blakeway (Pushway) - How to evolve your Customer Success approach from reactive to predictive

Today on the show we have Maria Blakeway, Senior Vice President of Customer Success at Pushpay. In this episode, we discussed the reactive nature of customer success teams in hyper-growth startups and how Pushpay evolved its customer success approach from reactive to predictive. We also discussed the importance of a cultural shift and mindset change within the organization, grounding the customer success team on a mission and vision for success that is shared widely with the ent...

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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.