EP 81 | Mark Tanner (Qwirl) - The pros and cons of a freemium plan and how it impacts churn

Today on the show we have Mark Tanner, co-founder, and COO of Qwilr. In this episode, we talked about what it was like for Mark taking the leap from a cushy job at Google to start his own business, why they built Qwilr, the motivation behind it, and what's the big plan for the future. We also discussed Qwilr’s on and off relationship with a freemium plan of their product, how first impressions always matter, and churn and retention in the context of sales. As usual, I'm excited to hear...

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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.