EP39 | Megan McMullin - How MeetEdgar reduces churn by scaling a personal onboarding experience and building a community
Today on the show, we have Megan McMullin, Outreach Lead at MeetEdgar. In this episode, we discussed in-depth how MeetEdgar uses office hours, webinars and educational content as a channel to talk to customers at scale, gather feedback, build a robust community, and ultimately improve retention. Megan also shares the exact formula MeetEdgar uses to measure the effectiveness of their efforts in reducing churn, how she passes the qualitative data collected to the product team, and how they use...