EP41 | Carl Gold (Zuora) - Why fighting churn starts with finding the right metrics
Today on Churn.fm, we have Carl Gold, Chief Data Scientist at Zuora, and the author of the upcoming book, Fighting Churn with Data. We talked about why Carl decided to write a book about fighting churn with data, why small companies need to determine the correct metrics in their journey to fight churn effectively, and how you can find the right metrics inside your product. We also discussed why churn and retention should revolve around providing value, why using AI and machine learning to pre...