Episode 107: Are CMOs set up to fail?
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos. This podcast will: Reveal why CMOs struggle to secure a seat at the top tableShow why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company Listen now to find out more. Gain even more insights into marketing topics on the CIM Content hub now.