Episode 1: England’s golden summer of sport

How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final • Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney • Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham Host: Ben Walker, Head of Media, LID Business Media Guest: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 5 September 2019 12:00 BST

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.