Episode 10: Inside the world of influencer marketing

Lessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Feature insider know-how on avoiding the pitfalls in influencer marketing • Explore how influencers can be used as a powerful tool in your marketing portfolio Host: Ben Walker, Head of Media, LID Business Media Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 13 February 2020 14:00 GMT

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.