Episode 100: TV isn’t going anywhere – it’s going everywhere

100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.