Episode 12: Anti-marketing under the microscope

When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where shock tactics are effective at changing public behaviour Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM Recorded: Thursday 5 March 2020 12:00 GMT

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.