Episode 13: How to scale in strife

Inside Catalyst issue 2 2020 This podcast will: • Explore the marketing potential of lockdown localism • Examine the consequences of the Olympics delay • Investigate the power of parasitic and narrative marketing Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor, Catalyst Recorded: Thursday 2 April 2020 12:00 BST

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.