Episode 17: Marketing the great unlock

Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence • Explore the simple and evergreen techniques required to help customers out of lockdown • Examine the diverse goals of sectors that have been affected differently by the lockdown

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.