Episode 2: The sexist ad trap

What are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads • Examine whether the regulations are fit for purpose in the digital age • Ask whether the rules will eliminate – or exacerbate – harmful online content Host: Ben Walker, Head of Media, LID Business Media Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM Recorded: Friday 20 September 2019 12:00 BST

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.