Episode 23: The magic of making mistakes

Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding ground for innovation. Even an unexpected career setback could bring new and exciting possibilities. In this episode, Morag Cuddeford-Jones, editor of Catalyst magazine, joins host Ben Walker to share insights from herself and fellow magazine contributors on why marketers should continue to try, try, try again, and how it may benefit your career.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.