Episode 25: Have brands mastered social media?

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.