Episode 26: The new rules of Christmas advertising

It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we debate what marketing messages from this year’s campaign drop will resonate beyond Christmas 2020.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.