Episode 27: Mastering the craft of creativity

Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just Eat, and Dino Myers-Lamptey of The Barber Shop.

Om Podcasten

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.