Episode 28: How brands found confidence on TikTok

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share best practice from the brand activities we’ve seen so far.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.