Episode 31: What makes a sustainable brand?

Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up to the challenge? Join this week’s guests, author of Sustainable Marketing and social media expert, Michelle Carvill, and Gemma Butler, CIM’s marketing director, to find out why sustainability is key to profitability for today’s marketers.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.