Episode 47: Take care of your community

In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Cierpiol, and CIM’s digital marketing manager, Molly MacArthur, as they reveal how brands can build authentic and relevant online communities, while avoiding the common mistakes businesses make while under the social media spotlight.

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.