Episode 6: The marketers that stole Christmas

How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agencies are doing to break the formula of samey Christmas ads • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 14 November 2019 12:00 GMT

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.