Episode 7: The world’s craziest political campaign pledges

How political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never hope to honour • Examine the dark arts of modern-day political marketing • Ask whether the post-truth political age is here to stay Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 28 November 2019 12:00 GMT

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.