Episode 8: Happy January: How marketers can harness consumers’ change mindset

From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of seasonality in marketing and consumer behaviour • Explore how the marketing industry is giving consumers the tools to live better lives Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 09 January 2020 12:00 GMT

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.