Episode 99: Charity, social marketing and change

International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principles of participatory organisations 

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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.