CRM: Love Thy Customer NOT Software!

Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here? Guest 1: Ellen Pearlman, Vice President and Editor-in-Chief, CIO Insight Guest Bio: https://www.ciotalknetwork.com/contributor/ellen-pearlman/ Guest 2: Michael Schreiber, Exec. Vice President Enterprise Services, United Way of America Guest Bio: https://www.ciotalknetwork.com/contributor/michael-schreiber/ More on this Episode: https://www.ciotalknetwork.com/crm-love-thy-customer-not-software/ More on Leadership: https://www.ciotalknetwork.com/topics/leadership/ Visit CIO Talk Network Website: https://www.ciotalknetwork.com/ Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/ Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/

Om Podcasten

Today, Enterprise Technology is both Strategy and Global. On CIO Talk Network (CTN), Business IT Thought Leaders from around the globe share their experience and discuss how they are partnering with business to innovate and help grow the top line revenue, better care of customers, and improve the corporate bottom line. If you want to keep up with changes in technology and how it can be leveraged to maximize business potential, listen to CTN: CIO Talk Network