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We're talking digital marketing, but what does that actually mean? We kick off and dig in on why we think it is too broad of a term. Are social media managers the new real estate agents? Everyone thinks they can be one, but there is a lot that goes into it! Kat gives her hit list of digital marketing best practices (10:50) off the cuff and flexes her knowledge (of the job she gets paid to do). Maybe our most informative episode yet? If you came to listen to this episode to learn something about Cisco's solutions for small and medium businesses (outside of how to have the best digital marketing), you should check them out here: https://www.cisco.com/site/us/en/solutions/small-business/index.html#tabs-a107e9a621-item-6caff3e5bb-tab