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Full disclosure: Ian sounds like he is underwater (but is just stuffed up). Not all heroes wear capes. We jump in by discussing how AI is changing the eComm game. Then discuss the need for making eComm in the channel more prevalent and easier, utilizing what we see in B2C. We wrap up with Kat's questionable relationship with sales (and tee up a future episode). Another (mildly) educational, but very fun episode!