Using Customer Data to Reopen Cinemas
Now that movie theatres around the world have begun reopening in earnest, how can cinema operators let audiences know? Will loyalty programs help bring back regular patrons or even entice new ones? And how can all the customer data cinemas collected before the pandemic be used to restart their businesses?
Matthew Liebmann, the Chief Operating Officer and President from Movio, as well as Ryan Miner, the Vice President of Digital Strategy at Megaplex Theatres are both experts in the usage of data and loyalty schemes in cinema marketing. They will provide their insights into how both can benefit theatre operators as they reopen.
In addition, Rob Mitchell, the Director of Theatrical Insights at Gower Street Analytics, will join us for an update on how China is the first global cinema market to recover (for now) from lockdown.
Register to attend a future CJ Cinema Summit or catch up on past sessions here:
https://www.cjcinemasummit.com/
Produced by The Big Picture, Celluloid Junkie and Filmgrail
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