Ep. 160: Peeking into the Creative World of Pop-Polymath Willo Perron [rebroadcast]

Live experience & interior designer Willo Perron grew up in Montreal surrounded by creativity. An industrious kid, he dropped out of high school at 14 to follow his own entrepreneurial and creative path. He got his start around the nightclub scene in Montreal doing everything from designing flyers, to lighting, to scouting DJs, and designing streetwear. Since then he’s gone on to design the now-famous aesthetic for American Apparel retail stores, as well as collaborate with many of pop music’s biggest stars, including Kanye, Drake, Lady Gaga, and St. Vincent. With partner Brian Roettinger, he’s built a multidisciplinary design firm, Perron-Roettinger, that works across Interior design, live experience, print, and identity. A firm believer in life having a way of working out, Willo continues to embrace entrepreneurship, creativity, and collaboration in an intuitive and exhilarating way. Images, links and more from Willo Perron!Special thanks to our sponsor: Wix Studio:Web designers, Wix Studio lets you deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel, with no-code animations, tons of AI tools, reusable design assets, and advanced layout tools. Check out Wix Studio for your next project: https://www.wix.com/studio.Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydevers Hosted on Acast. See acast.com/privacy for more information.

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Clever is an award-winning, independent podcast that offers a window into the humanity behind the design of the world around us.In each episode, designer Amy Devers has candid and revealing conversations with the visionaries, culture-makers, and creative forces who shape our world and inform our society. Through a disarming mix of raw candor and honest shop-talk, Clever peels back the layers to unearth the gritty, authentic and sometimes surprising details of their creative paths.Clever Confidential is Clever’s offshoot series where we dig into the lesser told stories of the darker side of design; the shadowy, sometimes sordid, tales hiding under a glossy top coat of respectable legacy.Visit our website:cleverpodcast.com Hosted on Acast. See acast.com/privacy for more information.